L7 Informatics

Brand Design and Creative Direction

Led the visual design and creative direction for L7 Informatics across digital, print, and environmental platforms. Developed a unified visual identity and scalable design system to bring clarity and cohesion to complex scientific and technical content. Deliverables included a comprehensive brand style guide, redesigned marketing and sales assets, trade show materials, and high-impact presentation templates. Branded and executed the full visual experience for L7 Universe, the company’s annual flagship event, including environmental graphics, signage, swag, and digital collateral. Work combined strategic brand development with consistent, detail-driven execution to support business growth and industry visibility.